Paco Robanne
Paco Rabanne revolutionised perfume, too, shaking up the scent world with his daring debut fragrance, Calandre (which is still available today). As perfumer Marcel Carles recalls, it had the most evocative – and racy – brief : ‘Imagine it’s spring. A rich young man arrives in his E-type Jaguar to pick up his girlfriend. Imagine the scent of fast air, speed and leather seats. He takes the girl for a ride along the seaside. He stops in a forest. There he makes love to her on the bonnet of his car.’ (Why Calandre, meanwhile? It’s French for a car’s radiator grille, and the bottle – designed by Pierre Dinand – was innovative, too: encased in metal, with a high-tech look that was 20 years ahead of its time.)