Matiere Premiere
Founded in 2019 by Aurélien Guichard and two associates – Caïus Von Knorring, former Marketing Director of Valentino at Puig, and Cédric Meiffret, former Development Group Director at Dior, IFF and Givaudan – Matière Première is now enjoying a leading position in the niche perfumery world, with almost ten launches in three years. They owe their success to concise, easily readable formulas that beautify a flagship ingredient, driven by a persistent, wrapping trail.
