Initio

Initio

First unveiled in 2015, a cloak of mystery enfolds this French perfume house. Artistic director Sonia (her surname is secret) prefers to talk about the influence of Patrick Suskind’s book ‘Perfume’ – and the power of perfume

As she puts it: ‘In the beginning, in ancient Egyptian times, perfume was used for everything except to smell good. It was used to create magic, to attract love, to purify the home, to communicate with the gods, to cure and to cleanse the body. Even up until today, in some countries, you have that culture of perfumes being used to clean and purify – in Morocco, Algeria and Tunisia, for example. Even in the Middle East, where they know perfume better than anyone, perfume is still used as an object of power.’

16 products

Atomic Rose - Niche Gallery
Sale
Atomic Rose
Regular Price
799 AED
Sale Price
799 AED
Regular Price
1.180 AED
Unit Price
per 

Side Effect - Niche Gallery
Sale
Side Effect
Regular Price
899 AED
Sale Price
899 AED
Regular Price
1.199 AED
Unit Price
per 

Initio Musk Therapy - Niche Gallery
Sale
Initio Musk Therapy
Regular Price
799 AED
Sale Price
799 AED
Regular Price
1.199 AED
Unit Price
per 

Oud For Greatness - Niche Gallery
Sale
Oud For Greatness
Regular Price
999 AED
Sale Price
999 AED
Regular Price
1.299 AED
Unit Price
per 

Absolute Aphrodisiac - Niche Gallery
Sale
Initio Absolute Aphrodisiac
Regular Price
799 AED
Sale Price
799 AED
Regular Price
1.099 AED
Unit Price
per 

INITIO Paragon Extrait de Parfum 90ML - Niche Gallery
Sale
Initio Paragon Extrait de Parfum 90ML
Regular Price
899 AED
Sale Price
899 AED
Regular Price
1.199 AED
Unit Price
per 

Psychedelic Love - Niche Gallery
Sale
Psychedelic Love
Regular Price
799 AED
Sale Price
799 AED
Regular Price
1.100 AED
Unit Price
per 

Blessed Baraka - Niche Gallery
Sale
Blessed Baraka
Regular Price
799 AED
Sale Price
799 AED
Regular Price
1.099 AED
Unit Price
per 

Mystic Experience - Niche Gallery
Sale
Mystic Experience
Regular Price
899 AED
Sale Price
899 AED
Regular Price
1.150 AED
Unit Price
per 

Oud For Happiness - Niche Gallery
Sale
Oud For Happiness
Regular Price
899 AED
Sale Price
899 AED
Regular Price
1.250 AED
Unit Price
per 

Divine Attraction - Niche Gallery
Sale
Divine Attraction
Regular Price
799 AED
Sale Price
799 AED
Regular Price
1.099 AED
Unit Price
per 

Rehab - Niche Gallery
Sale
Rehab
Regular Price
799 AED
Sale Price
799 AED
Regular Price
1.199 AED
Unit Price
per 

Magnetic Blend 7 - Niche Gallery
Sale
Magnetic Blend 7
Regular Price
799 AED
Sale Price
799 AED
Regular Price
999 AED
Unit Price
per 

Magnetic Blend 1 - Niche Gallery
Sale
Magnetic Blend 1
Regular Price
780 AED
Sale Price
780 AED
Regular Price
980 AED
Unit Price
per 

High Frequency - Niche Gallery
Sale
High Frequency
Regular Price
899 AED
Sale Price
899 AED
Regular Price
1.099 AED
Unit Price
per 

Addictive Vibration - Niche Gallery
Sale
Addictive Vibration
Regular Price
799 AED
Sale Price
799 AED
Regular Price
1.099 AED
Unit Price
per